Singapore, 7 January 2016; ZALORA, Asia’s online fashion destination, is proud to be the official fashion partner for Fit for Fashion Season 2 in partnership with title sponsor Fitness First Asia and international TV production powerhouse Imagine Group. Premiering this Thursday, 7 January 2016, on STAR World, Fit for Fashion is a reality TV show featuring the transformation of 14 ordinary men and women into fit, stylish and confident individuals. Fashion and fitness fans across the region in Hong Kong, Singapore, Taiwan, Malaysia, Indonesia, Thailand, Vietnam and the Philippines will get to follow the contestants’ journey in the 10-episode series as they take on weekly style and physical challenges.
Hosted by model/presenter Louise Roe, with fashion photographer Todd Anthony Tyler and fitness trainers Christine Bullock and Mitch Chilson, Fit for Fashion Season 2 is Asia’s first-of-its-kind reality show that brings fashion and fitness together. The show is the perfect opportunity to showcase ZALORA’s wide range of brands and styles including the eponymous sportswear line, ZALORA Sport, enabling the contestants to bring their fashion challenge to life and reach their full stylish potential week by week.
Tito Costa, Managing Director of ZALORA Group, commented: “ZALORA is excited to be part of the life-changing transformation of 14 ordinary men and women into fit, stylish and confident individuals in Fit for Fashion Season 2. ZALORA and Fit for Fashion have a shared mission of encouraging ordinary men and women on developing their confidence, living healthier and, ultimately, becoming the best version of themselves. The contestants will certainly be expected to flaunt their newly transformed bodies and self-confidence, and ZALORA has ensured that they will be showing off the new them in the trendiest high street fashion labels available on ZALORA.com.”
According to Riaz Mehta, President and Founder of Imagine Group, the show’s producers: “Following the huge success of Season 1, Season 2 of Fit for Fashion raises the bar in entertainment in Asia. The scale of physical challenges rival major US shows and the fashion challenges make our contestants look like super models!”
Viewers can look out for special codes from ZALORA when they tune in so they can get the looks they like from the show at a great price. ZALORA will also give them a look behind the scenes and exclusive interviews with the fitness trainers and contestants through ZALORA All Access webisodes hosted by TV presenter and fitness enthusiast Liv Lo. Watch the exclusive footage online at www.zalora.com/fit-for-fashion.
Season 2 of Fit for Fashion premieres on Thursday, 7 January 2016, at 8 PM. For more information on the show, please visit www.fitforfashion.tv.