Singapore, 8th April; ZALORA, Asia’s online fashion destination, is proud to unveil ZALIA 2016 Festive collection featuring, for the first time ever, ZALIA Homme, an exclusive capsule collection for the style savvy men. Designed in-house, the Festive collection features a range of elegant fashion wear catered to men and women who are seeking trendy modest styles. Available for pre-order from today, ZALORA is providing fashion fans from Singapore, Malaysia and Indonesia the access to a wider selection of affordable glamorous special occasion wear.
Launching ahead of the festive season, ZALORA presents the highly anticipated ZALIA 2016 Festive collection, Ancient World Romance. Inspired by the ancient architectures and the allure of cities with rich culture like Rome and Abu Dhabi, the latest collection features elaborate designs adapted from the architectural elements of The Colosseum and Dome of the Rock. This year, ZALORA is expanding its festive fashion offerings with the first collection for men and a specially curated line of shawls to complement the outfits.
ZALIA 2016 women’s collection continues to offer a galore of festive fashion perfect for glamourous gatherings with elaborately ornamented dresses and separates with detailed embellishments. The line features exquisite gold lace, intricate embroidery with hand beading, elaborate pattern sequins, as well as geometric foil print exclusively designed in-house. This year’s colour palette tells a majestic tale with metallic hues like gold and silver against the classic black and navy blue mixed with sweet hues like soft pinks and pale blues for the romantic touch. Fashion fans can expect pieces made of fine pleated chiffon in flowy silhouettes, luxurious jacquard in elegant feminine cut, flattering form-fitting mermaid shapes as well as pieces adorned with delicate gold floral belts.
Offering a fresh perspective on dressing the traditional ethnic wear in a modern approach, ZALIA Homme comprises 12 key styles for the festive season featuring embroidered jackets in modern silhouette, embellished tunic tops and versatile tailored jogger pants to complete the look. The debut collection perfectly complements the ZALIA 2016 Festive women’s collection with sleek tailoring and intricate designs inspired by ancient architectural elements that transcends effortless sophistication. Made of key fabrics like quality suiting fabric and jacquard with metallic weaving for a clean structure, the collection is brimming with statement pieces that are heavily embellished with tube beadings and baroque motif inspired embroidery with unique tone-on-tone embossed print.
ZALORA Group CEO, Michele Ferrario said, “ZALORA is committed to fill the gap in the Southeast Asia market for accessible and affordable, glamourous and elegant modest wear that goes beyond the festive season and can also be worn on special occasions throughout the year. The ZALIA 2016 collection for men and women is on-trend and at the same time it pays homage to our Asian roots, successfully bridging tradition and contemporary style. Customers can enjoy shopping for their festive fashion anytime, anywhere with just a few clicks.”
With over 140 styles, ZALORA customers can choose from a variety of opulent and versatile menswear and womenswear as well as an 11-piece accessories collection featuring shawls and gradient sequin snoods that can easily be styled to suit any special occasions. Prices range from SGD$39.90 to SGD$249.90 for ZALIA womenswear, SGD$39.90 to $69.90 for ZALIA Homme and SGD$39.90 to SGD$49.90 for accessories.
View the ZALIA Homme and ZALIA 2016 Festive collections at: http://www.zalora.com/zalia/