Published on February 5, 2016 | by ZALORA Team


Singapore, 5th February 2016; ZALORA, Asia’s online fashion destination, in partnership with leading fashion retailer, Wing Tai Retail, announces the launch of UK fashion label Miss Selfridge Spring/Summer 2016 Collection on ZALORA. The new collection will be available for purchase across Singapore, Malaysia, Hong Kong and Taiwan via ZALORA’s website and mobile app from today.


Known for continually providing current and exciting fashion options, Miss Selfridge Spring/Summer 2016 collection celebrates the comeback of bohemian femininity with unique, gypsy-styled pieces in soft, neutral palettes. Taking a cue from nature while still staying true to the brand’s vision, the collection features botanical blossom prints, vintage lace and lattice embroideries. ZALORA shoppers can look forward to feminine fashion pieces that oozes sassy confidence from playsuits with bell sleeves, crop tops to flowy maxi dresses and gypsy-style sundresses.


Tito Costa, Managing Director of ZALORA Group, commented: “The arrival of Miss Selfridge new collection on ZALORA highlights our commitment to continually give consumers across the region access to the latest fashion trends from the best fashion brands. As a trusted fashion e-commerce site, ZALORA’s expansive reach across Southeast Asia, Hong Kong and Taiwan creates an excellent channel through which the brand can connect with their fans anytime and anywhere.”


Mrs Helen Khoo, Executive Director of Wing Tai Retail Pte Ltd, shares: “We’re very excited to have Miss Selfridge’s support on this partnership with ZALORA. The handwriting of the Miss Selfridge brand exudes distinctive glamor. Miss Selfridge creates irresistibly glamorous, accessible styles in gorgeous fabrics at affordable prices for the girl that wants to shine. Possessing a unique fashion style, the Miss Selfridge girl is confident, sassy and sociable but at the same time individualistic and feminine. The brand equips every girl with the ability to make their everyday dressing glamorous regardless of occasions – a unique stand which sets Miss Selfridge apart from its competitors.”


Miss Selfridge Spring/Summer 2016 collection debuts on ZALORA on 29th January 2016. Fans of the romantic boho chic look can enjoy free delivery over a certain spend and multiple payment methods including cash-on-delivery offered by ZALORA.