Singapore, 30th March; ZALORA, Asia’s online fashion destination, is pleased to announce its collaboration with British-born brand Superdry – the latest addition to ZALORA’s extensive line-up of local and global brands. Catering to both men and women, summer-ready pieces from Superdry will be available to fashion fans on both ZALORA’s website and app in Malaysia, Indonesia, Thailand, Vietnam, Philippines, Hong Kong and Taiwan from today.
Inspired by Japanese graphics, British heritage and vintage Americana, global lifestyle brand Superdry is the ultimate destination for customers who are looking for stylish products with incredible design details and high-quality fabrics, all at an accessible price. This season, ZALORA customers can look forward to a dynamic and extremely wearable wardrobe for men and women from Superdry. The debut collection features essential t-shirts and hoodies in statement prints and fitness looks for women, nautical lofted tees and varsity sweats for men, as well as a range of footwear and bags for both genders.
“We are excited to welcome Superdry on board, as we continue to build and expand ZALORA’s dynamic brand portfolio. In addition to bringing the best global and local brands to style-minded women and men across Asia, this collaboration also serves as a testament to ZALORA and Superdry’s commitment to complete customers’ experience by creating a seamless transition between offline and online shopping. With our sophisticated logistics infrastructures, our customers can now purchase Superdry on-the-go 24/7 via multiple devices, and have the purchases delivered to their doorstep,” commented Michele Ferrario, ZALORA Group, CEO.
Fans of the trendy lifestyle brand can shop Superdry on www.zalora.com and the ZALORA mobile app starting today.