Published on January 21, 2016 | by ZALORA Team

zalora day1-596 Chinese New Year Collection 2016

 

Singapore, 21st January; ZALORA, Asia’s online fashion destination, will be ushering in the Lunar New Year 2016 with a sartorial capsule collection for their eponymous fashion brand catering to both men and women. With prices starting from S$24.90, the collection is splashed in trendy Vermilion Red, perfectly capturing the festive spirit of the season.

 

Seeing over 100 carefully designed pieces, ZALORA’s Lunar New Year collection for 2016 contains multiple sub-capsules that cater to the various personalities within a family. Drawing inspiration from the young, fun-loving woman, to the classy working lady, and to fulcrum of the household – The Mother, the theme of the upcoming collection is “Celebration of the Modern Woman”.

 

Calling out to all women to be confident and comfortable in their own skin, this eclectic collection combines rich hues with an interesting mix of fabrics, such as multi-colour foil print neoprene, floral embossed jacquard, and intricate soft lace. The range includes off-shoulder peplum tops, floral jumpsuits, and a variety of dresses that the ladies can dress up or down.

 

Michele Ferrario, CEO of ZALORA Group, said: “We are very excited to launch our Lunar New Year collection for the third year running. This collection strives to provide fashion consumers celebrating Lunar New Year with a wide range of affordable and quality options, allowing our customers to make over their festive wardrobe into something modern without detracting completely from tradition. ZALORA prides itself on its commitment to provide relevant fashion choices to consumers in Asia.”

 

In addition to womenswear, the ZALORA Lunar New Year also incorporates over 80 menswear pieces, inspired by Hong Kong film ‘In the Mood for Love’ and elements of the upcoming Year of the Monkey. Cool, fun and relaxed, this menswear collection will give guys a fashion boost for the marathon of festive gatherings.

 

Customers can get their Lunar New Year wardrobe fix exclusively on www.zalora.com and the ZALORA mobile app.