ZALORA JOINS THE SEARCH FOR ASIA’S NEXT TOP MODEL FOR THE SECOND TIME
Singapore, 9th March 2016; ZALORA, Asia’s online fashion destination, is pleased to partner again with Fox Networks Group Asia for the Season 4 of Asia’s Next Top Model (AsNTM). Featuring 14 aspiring models representing 10 countries across Asia, the hit reality competition series is the most celebrated region-wide search for the freshest talents in the modelling scene.
Returning for its fourth season, Asia’s Next Top Model 4 brings glamour and style back to the small screen complemented perfectly by the latest fashion trends from ZALORA. Viewers will get to see the ambitious contestants from all over Asia, including Hong Kong, Vietnam, Thailand, Philippines, Indonesia, and Singapore go through a rigorous and challenging model boot camp, with guidance and support from three celebrity judges as well as renowned guest judges. Led by Cindy Bishop – the versatile and talented host, Kelly Tandiono – fierce model mentor of the show and Yu Tsai – famed fashion photographer and Creative Director, this season also sees the first competitors from Mongolia and Myanmar.
“We’re excited to team up again with Asia’s Next Top Model, an extremely popular show among fashion viewers across the region. They provide us with a platform where we can engage consumers through relevant content and offer a new shopping experience, showcasing some of our amazing styles on TV that customers can purchase on the ZALORA app. More importantly the show share the same values we champion, celebrating Asia’s diverse form of beauty and promoting women empowerment through fashion,” said Tito Costa, Regional Managing Director, ZALORA Group.
On top of driving home the all-new Subaru XV, the winner of AsNTM Season 4 will be named the 2016 Face of TRESemmé. She will also grace the cover of Harper’s BAZAAR Singapore, as well as jetting off to Europe to be represented by one of the world’s most prestige modelling agencies – Storm Model Management.
Season 4 of Asia’s Next Top Model premieres on StarWorld Asia on Wednesday, 9 March 2016 at 9 PM in Hong Kong/Singapore and 8 PM in Jakarta, Bangkok and Vietnam and on Saturday, 12 March 2016 at 12 PM in Taiwan. Viewers can get the featured trends and looks from ZALORA at www.zalora.com and via the ZALORA mobile app.