Published on June 24, 2016 | by Liyana Meer

Our CRM team is a huge part of ZALORA – making sure that campaigns on the site are aligned and performance for the site is consistently outstanding. But hey, don’t be under the impression that they’re all just about work and no play! The regional and Hong Kong CRM team sure knows a thing or two about letting loose. Read on to find out more!

Meet the CRM team


What does CRM do on a day to day basis? Can you map out the process for us?

We do so much! But let’s break it down for you;

  • Clear our CS enquiries
  • Plan and execute content and campaigns for the next couple of days and align campaigns with CMs
  • Constantly check up on previous days’ performance and compare to performance of the site in general for a quick feedback which helps when it comes to making plans for the next couple of days
  • Discuss with the regional team about up-coming testing and innovative ideas to implement
  • Finding inspiring ideas online
  • Keeping close tabs for performance review on occasional campaigns
  • Occasionally help with executing regional’s campaign or project

How does the team bond?

HK Team

I’m glad that many of us have become friends! We occasionally hike and dine together to keep ourselves in shape but at the same time can’t resist spoiling ourselves after with a good meal!


CRM Team 

Due to our geographic location, it’s hard to hang out with them physically, but they often tell us stories of people in our team being pranked! There was a time when we were also included in the process – it’s really fun being part of the team.


What are some of the big obstacles the team faces?

An obstacle is how to keep a balance between brand image and key performance indicators.


What are some quirky fun facts about the team?

CRM Team 

We like to start off our weekly call meetings with ZL singing to test our audio!


What are some of the top buzzwords used by the team?

HK Team

“Chop Chop” – It’s used to get our colleagues to drop work and head out to lunch!


Want to be part of the ZALORA family? Check out our ZALORA LinkedIn Career Page for job opportunities!