Over the last two weeks, we hosted the launch of TOPSHOP and TOPMAN on ZALORA in Singapore, Malaysia, Hong Kong, and Taiwan (read all about the partnership here). Gathering some of our favourite media and influencer friends, TOPSHOP and TOPMAN fans, we shared some wonderful moments with this fabulous bunch at not one, not two, not three but four (!) launch parties.
Beer, photobooths, a virtual reality experience and the best company to celebrate with… Boy, we had fun indeed!
We’re so thrilled to have iconic British brands TOPSHOP and TOPMAN on board that we decided to step it up and produce our very own ZALORA x TOPSHOP 360 video and ZALORA x TOPMAN 360 video! The use of virtual reality technology and fashion was a natural and seamless marriage for a fashion e-commerce company like ZALORA and innovative fashion brands TOPSHOP and TOPMAN. It’s fun and it’s the perfect opportunity to incorporate all these elements in a unique and immersive setting, which is what ZALORA is all about!
Bonding with our friends from Cosmopolitan, CLEO, and personalities such as Cherrie Liong, Wind, and Mark O’Dea, the launch party in Kuala Lumpur was held at APW Bangsar, a sixties-inspired retro space that weaves in alternative industrial design vibes. Moving to good music (courtesy of DJ HypeEmBeats and DJ IRAMA), indulging in sandwich platters and other food… we heard from our guests that the VR experience was the cherry on top! *Pats back.
Held at LMNT [Element] located in the prime shopping area of the Hsin Yi district in Taipei, our guests, which saw the likes of Meng Meng Dong and Lilian, also had the chance to play around with the Google Cardboard Virtual Reality glasses. Additionally, LMNT whipped up some of their exclusive Snow Leopard vodka concoctions which everyone thoroughly enjoyed!
HONG KONG HIGHLIGHTS:
Where: Vibes Bar & Lounge, The Mira, in Kowloon. Who: Fabulous fashion set, of course. What: Another amazing party to celebrate the launch of TOPSHOP and TOPMAN on ZALORA!